About Us

A beer-loaded Sunday afternoon, an old Ford Maverick, and a slightly dangerous sentence:

“I’ve got an idea…”

Back in 2007, in a suburban Melbourne garage, that idea was born out of pure frustration. Like many who love getting out and exploring this vast country, we were living out of our vehicle — and constantly digging through the back trying to find gear buried somewhere behind drawers, spare parts, recovery gear, and everything else you pack “just in case.”

You’d open the rear door with good intentions… and five minutes later you’re half inside the wagon, knees on the bumper, shifting gear from one side to the other just to reach the one thing you actually needed.

There had to be a better way.

Something simpler. Something smarter. Something that lets us access gear without unpacking half your life every time you needed it.

Tired of climbing through the rear door, contorting ourselves around drawer systems, and generally turning the back of the wagon into a disaster zone just to grab something simple, we decided enough was enough. What should’ve been a quick grab for a tool or a snack somehow always turned into a full unpack-and-repack exercise.

So, like most questionable ideas that start in a shed, we figured we’d just fix it ourselves.

There was no grand plan behind it. No business model, no five-year strategy, and definitely no thoughts of what it might turn into. Just a simple goal — make accessing the back of the vehicle easier, quicker, and far less frustrating when you’re out on the road or in the bush.

That first prototype was rough. Proper rough. But it didn’t take long to realise something importan, it worked.

And more importantly… it solved a problem we knew we weren’t the only ones dealing with.

We weren’t just tinkering anymore — we were onto something.

What followed was years of refining, testing, and improving the design — taking what started as a backyard idea and slowly turning it into a properly engineered, vehicle-specific solution.

There was plenty of trial and error along the way. Prototypes that almost worked, a few that definitely didn’t, and countless small tweaks to get things just right. Every change had a purpose — improving strength, sealing out dust and water, refining the fit, and making sure it looked like it belonged on the vehicle from the start.

It wasn’t about rushing something to market. It was about building it properly. Making sure it could handle real-world use, out on corrugated roads, in the rain, in the dust — not just sitting pretty in a driveway.

Over time, that rough concept evolved into the modular system we have today. Strong, reliable, and designed to make life on the road a whole lot easier.

(And yes, a few more beers along the way… purely for research purposes, of course.)

 

Today, Emuwing is an Australian family-owned and operated business based in Ballarat, Victoria. We design and manufacture a growing range of vehicle-specific Emuwings, now covering 35+ models across platforms like LandCruiser, Patrol, Jeep, and more.

Our products are proudly Australian made and built with a focus on durability, and real-world usability — not one-size-fits-all shortcuts. Every kit is designed to properly suit the vehicle it’s made for, using a proven development system we continue to refine with every new release.

What started in a garage is now used by customers all over Australia and exported worldwide — helping thousands of people access their gear faster, easier, and without the usual frustration.

But at its core, not much has really changed.

We’re still solving the same problem we set out to fix all those years ago — making it easier to access your gear without the frustration, the mess, or the full unpack every time you need something simple.

Because when you’re out there, whether it’s a quick weekend away or a proper lap of the country, the last thing you want is to be wrestling with your setup just to grab what you need.

It comes down to a simple idea: Make access easier. Make travel better.

Everything we do still comes back to that. Designing products that are practical, reliable, and genuinely improve the way you use your vehicle — not just something that looks good in photos, but something that works where it matters.

Whether you’re chasing a quiet campsite, setting up for a long trip, or just trying to keep things organised day to day, Emuwing is built to make your setup more usable, more accessible, and a whole lot more enjoyable.

Thanks for being part of the journey — we wouldn’t be here without it.